30 years. 50+ books. Over 1 million copies sold
Published by HarperCollins and Penguin Random House
Focused on financial advisors since 2008
We broke the code that Fisher Investments spends $100M a year on — and you can replicate it in 60-90 days"
Fisher Investments manages $387 billion in AUM. They didn't build it with better returns. They built it with a free guide — offered to the right people at the right time — backed by the most tested client acquisition model in the financial advisory industry. We reverse-engineered exactly how they do it. And we build your version — focused on your ideal client, your market, your expertise — in 60 to 90 days.
We accept 3 new authors each month.
For financial advisors who already know the answer to their client's biggest problem — they just haven't offered it at scale.
Most financial advisors grow their practice the same way. Referrals. Networking. Hope. It works — until it doesn't. Referrals slow down. Your network plateaus. The advisors who were growing five years ago on word of mouth alone are fighting harder today for the same clients. And the competition isn't standing still.Other advisors are getting smarter, faster, and better funded. Artificial intelligence is commoditizing financial advice at a speed nobody predicted.The advisor who isn't actively differentiating right now is being quietly replaced by one who is. The advisors winning new clients today have one thing in common. They got to the prospect first — with something valuable, something credible, and something the prospect actually finished reading.
Not a cold call. Not a seminar. Not a LinkedIn post.A guide. A book. A single focused document that answered the one question keeping their ideal prospect up at night — before any competitor had a chance to. The question isn't whether this model works.Fisher Investments spends $100 million a year proving it does.The question is whether you have one..
Here's the problem with Fisher's model.
The Fisher's model requires Fisher's budget.Fisher Investments spends $100 million a year on full-page ads in The Wall Street Journal. They run them repeatedly, in multiple publications, across multiple markets, simultaneously.When a prospect responds, they enter a machine — immediate email follow-up, automated drip sequences, a team of representatives making follow-up calls repeatedly, a CRM system managing thousands of leads at once.Fisher doesn't close clients. Their system does.And that system costs $100 million a year to run.Most independent advisors don't have that budget. They don't have that infrastructure. And competing for space in a channel Fisher has owned for decades isn't a fight worth having.There's another headwind Fisher faces that you don't.Fisher casts the widest possible net and qualifies after the response. That means thousands of unqualified leads — people who don't meet their threshold, people who were curious but never serious, people who will never become clients.Fisher absorbs that inefficiency because their volume makes it worthwhile.For an independent advisor, unqualified leads aren't just wasted marketing dollars.They're wasted time — the one resource you can never recover.Fisher's genius isn't the channel. It's the model underneath the channel. And that model works anywhere — including channels Fisher doesn't own and can't dominate.
The expertise you're already giving away one client at a time is costing you new clients right now...
Introducing The Advisor Lead Guides
You don't need Fisher's budget. You need Fisher's blueprint.Here's what Fisher proved — stripped down to its essential mechanics:Identify the one problem your ideal prospect is losing sleep over. Build a focused, professional guide that answers it definitively. Put it in front of the right people. Follow up systematically. That's it. No $100 million ad budget. No Wall Street Journal. No mass media infrastructure. Just the right message, in front of the right prospect, at the right time.We build your version of that model — focused on your ideal client, your market, and the one problem you already solve better than anyone — in 60 to 90 days.Not a generic guide. Not a template with your name on it. Your guide. Your problem. Your market. Exclusively yours. And here's what makes it different from anything else you've seen:When we're done, you're not an advisor with a marketing piece.You're a published author.Your guide is listed on Amazon at $12. Royalties come back to you. From that day forward you don't hand prospects a brochure.You hand them a book — and tell them you wrote it.
Here’s how it works:
Step 1 — One Big Idea Session
A single focused session that uncovers the foundation of your entire thought leadership brand:
The one idea only you can own
The metaphor or hook that makes it memorable
Your book title
Your matching domain name
Step 2 — The Book Sprint
Your complete guide — written, edited, and designed — delivered in 60 - 90 days.
Step 3 — Delivery
On day 90, you don’t just have a guide. You have a done-for-you lead generation asset ready to put in front of your next client.
Why a short, focused guide outperforms everything else
Most advisors assume a book needs to be long to be credible. The opposite is true.
The Advisor Lead Guides work because of three deliberate constraints:
It’s short —24 to 30 pages.
Not a 200-page survey of everything you know. Short enough to write in 60 days. Short enough for a prospect to actually finish.
It’s focused — one topic, one problem, one solution.
The exact concern your ideal client is losing sleep over, answered definitively by you. Zero generalities. No padding.
It’s readable in a single sitting — under one hour.
Most business books are never finished. Yours will be. Which means your message lands completely, every time, with every prospect who receives it.
*A guide or book that genuinely improves your prospect’s financial life is the mostpowerful client acquisition tool ever created. We build it for you in 60-90
days.
Prospect Guide
Larger format, fewer pages — similar to what Fisher Investments sends its prospects. Actionable, accessible, designed to be read and passed along. Every advisor knows the Fisher guide model works.
What you receive on Day 90
On day 90 you don’t just have a book. You have everything you need to put it in front of your next client.
Complete writing, editing, and design
Printed copy — 20 to 60 pages
Digital copy
Book submitted to Amazon
Your matching domain name
Marketing System with landing page for your book/guide offer
Sequence of 3 cold emails to put your book to work immediately
Investment: $12,900
50% at start, 50% on completion
3 slots available. Each engagement receives our full attention from day one.
What this looks like in practice
The Retirement Mountain
A financial advisor came to us with 20 years of expertise helping clients navigate the transition from saving to spending in retirement. We found the idea in one session: climbing a mountain is easy compared to coming down. Saving for retirement is hard — but it’s nothing compared to making it last. The book, the brand, and the domain were born in that conversation.
www.theretirementmountain.com
First Generation Wealth
A team of advisors specializing in first-generation wealth builders — clients who created their own wealth and needed a different kind of guidance than inherited wealth clients. One session. One idea. Based on the “shirtsleeves to shirtsleeves in three generations” phenomenon. One book that speaks directly to the client they serve better than anyone.
www.firstgenerationwealth.com
Who this is for
The Advisor Author is for financial advisors who:
Have been meaning to write a book for years and haven’t started
Know exactly who they serve and what problem they solve
Want a finished, professional book — not a DIY project
Are ready to move in 90 days
It is not for advisors who want to write a broad book about everything they know. This is one idea, one audience, one problem, one solution. That focus is what makes it powerful — and what makes 90 days possible.
About Steve Eunpu
Steve Eunpu founded LINX Corp in 1994. In the three decades since, LINX has developed and published 50+ books — including The 20 Gram Diet, which has sold over 650,000 copies, and titles published by HarperCollins and Penguin Random House.
LINX has proven it can move fast. The concept-to-book on Amazon has been completed in less than 60 days.Since 2008, Steve has focused exclusively on financial and wealth advisors — helping them capture their unique story, build their brand, and attract new clients through books that don’t just get printed and distributed but get noticed and drive action.The Advisor Author is the distillation of everything LINX has learned in 30 years — applied to one focused idea, one defined audience, and one 90-day sprint.Because nothing happens until a sale is made and a reader is motivated to act.Don’t take our word for it. Here’s what Daniel Bryant had to say after working with Steve to develop The Financial Wellness Mandate:
Ready to have your own story to tell?
The book you’ve been meaning to write — in your hands in 90 days.
We accept 3 new authors each month.